# identity.md

## Organization Overview
- **Company Name:** MakeUpMania
- **Mission:** To provide professional makeup supplies for film, theatre, special effects, drag, and more, making high-quality products accessible to artists and creators beyond major industry hubs.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1998 in Hollywood, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Eva Marie Denst, Owner & Founder (https://www.makeupmania.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to serving artists and creators by offering a wide selection of professional-grade makeup products, fostering creativity, and ensuring accessibility.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an eCommerce platform specializing in professional makeup supplies, bridging the gap between film industry products and a broader market.
- **Location(s) and Geographic Presence:** Founded in Hollywood, California, with an eCommerce presence serving artists globally.
- **Key Partnerships and Affiliations:** Details forthcoming.